THE MARKETING VIDEo PRoCESS
Step by Step Guide to Creating your Perfect, Impactful, Advertising, Infographic, Explainer, or Event Videos.
Step 1: Choose your Video Type
![](https://captain-studio.com/wp-content/uploads/2023/01/advirt_fromYoutube.mp4_20230130_044817.362.webp)
Advertisement
High Quality Videos for TV or Web to captivate your customer's attention
![](https://captain-studio.com/wp-content/uploads/2023/01/infograph2_fromYoutube.mp4_20230130_045135.178.webp)
Infographic
Videos that show facts, details, and features of your product or service
![](https://captain-studio.com/wp-content/uploads/2024/02/Dubai-Police-Hemaya-School-0-12-screenshot.webp)
Explainer
Videos explaining complex subjects with easily understood visuals
![](https://captain-studio.com/wp-content/uploads/2024/01/ALV20231123_3708T01.webp)
Event
Spectacular videos for large screens to make a big impact at events
Step 2: Create a Script
![](https://captain-studio.com/wp-content/uploads/2024/02/e5961ffd-5466-4a15-b5ad-7782d332c4a2-300x300.jpg)
Script
Create a script detailing what you want to video to say
![](https://captain-studio.com/wp-content/uploads/2024/02/c374a733-1d55-4f47-a018-77a07d2a2c4a-300x300.jpg)
Examples
Find examples of videos you'd like to emulate in style or function
![](https://captain-studio.com/wp-content/uploads/2024/02/07028f4c-f0ae-447e-aca0-07f67d0ccd76-300x300.jpg)
Storyboard
Create a rough outline of what each scene in your video should look like
Step 3: Establish Timing and First Draft
![](https://captain-studio.com/wp-content/uploads/2024/02/eead6400-b45c-463d-bc3e-75b003af03e8-300x300.jpg)
Timing from Script
Figure out how long each scene should take from the script
![](https://captain-studio.com/wp-content/uploads/2024/02/e62ad953-2bdf-4b46-a868-14bc2a3439ac-300x300.jpg)
Animatic
Create a rough draft animation slideshow to outline the movments
![](https://captain-studio.com/wp-content/uploads/2024/02/a0bbbf27-e5db-4371-b071-d39fe9f1f60d-300x300.jpg)
Proof
An outline to see if the animation concepts work as intended
Step 4: Creation
![](https://captain-studio.com/wp-content/uploads/2024/02/80a196a8-d7ca-4d7a-8bea-fd613eb367fe-300x300.jpg)
First Look
Figure out how long each scene should take from the script
![](https://captain-studio.com/wp-content/uploads/2024/02/d6f01e3f-5a83-4d49-bcf1-28b29eb1f1e6-300x300.jpg)
Client Feedback
Create a rough draft animation slideshow to outline the movments
![](https://captain-studio.com/wp-content/uploads/2024/02/82a18520-1cd1-4bb8-8579-874f8df9cbb3-300x300.jpg)
Final Render
An outline to see if the animation concepts work as intended