THE MARKETING VIDEo PRoCESS
Step by Step Guide to Creating your Perfect, Impactful, Advertising, Infographic, Explainer, or Event Videos.
Step 1: Choose your Video Type

Advertisement
High Quality Videos for TV or Web to captivate your customer's attention

Infographic
Videos that show facts, details, and features of your product or service

Explainer
Videos explaining complex subjects with easily understood visuals

Event
Spectacular videos for large screens to make a big impact at events
Step 2: Create a Script

Script
Create a script detailing what you want to video to say

Examples
Find examples of videos you'd like to emulate in style or function

Storyboard
Create a rough outline of what each scene in your video should look like
Step 3: Establish Timing and First Draft

Timing from Script
Figure out how long each scene should take from the script

Animatic
Create a rough draft animation slideshow to outline the movments

Proof
An outline to see if the animation concepts work as intended
Step 4: Creation

First Look
Figure out how long each scene should take from the script

Client Feedback
Create a rough draft animation slideshow to outline the movments

Final Render
An outline to see if the animation concepts work as intended