THE MARKETING VIDEo PRoCESS

Step by Step Guide to Creating your Perfect, Impactful, Advertising, Infographic, Explainer, or Event Videos.

Step 1: Choose your Video Type

Advertisement

High Quality Videos for TV or Web to captivate your customer's attention

Infographic

Videos that show facts, details, and features of your product or service

Explainer

Videos explaining complex subjects with easily understood visuals

Event

Spectacular videos for large screens to make a big impact at events

Step 2: Create a Script

Script

Create a script detailing what you want to video to say

Examples

Find examples of videos you'd like to emulate in style or function

Storyboard

Create a rough outline of what each scene in your video should look like

Step 3: Establish Timing and First Draft

Timing from Script

Figure out how long each scene should take from the script

Animatic

Create a rough draft animation slideshow to outline the movments

Proof

An outline to see if the animation concepts work as intended

Step 4: Creation

First Look

Figure out how long each scene should take from the script

Client Feedback

Create a rough draft animation slideshow to outline the movments

Final Render

An outline to see if the animation concepts work as intended

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