THE MARKETING VIDEo PRoCESS
Step by Step Guide to Creating your Perfect, Impactful, Advertising, Infographic, Explainer, or Event Videos.
Step 1: Choose your Video Type
Advertisement
High Quality Videos for TV or Web to captivate your customer's attention
Infographic
Videos that show facts, details, and features of your product or service
Explainer
Videos explaining complex subjects with easily understood visuals
Event
Spectacular videos for large screens to make a big impact at events
Step 2: Create a Script
Script
Create a script detailing what you want to video to say
Examples
Find examples of videos you'd like to emulate in style or function
Storyboard
Create a rough outline of what each scene in your video should look like
Step 3: Establish Timing and First Draft
Timing from Script
Figure out how long each scene should take from the script
Animatic
Create a rough draft animation slideshow to outline the movments
Proof
An outline to see if the animation concepts work as intended
Step 4: Creation
First Look
Figure out how long each scene should take from the script
Client Feedback
Create a rough draft animation slideshow to outline the movments
Final Render
An outline to see if the animation concepts work as intended